SPONSORSHIP PACKAGES · 2026
Category exclusivity, and what comes with it.
Ten categories. One sponsor each. A sponsorship puts a single advertiser across an entire section — the hub plus every review, comparison and guide beneath it — with no competitor able to buy in alongside you.
Annual, half-year and quarterly terms are available for every category.
Email for current rates →
Rates are quoted per category and per term · Longer terms carry a lower effective rate · Quoted in USD, exclusive of any applicable taxes
EVERY CATEGORY SPONSORSHIP INCLUDES
✓A sticky sponsor rail on the category hub and on every review, comparison and guide inside it
✓Your logo, one line of positioning, up to four proof points and a call to action
✓Category exclusivity for the full term — no competitor placement anywhere in the section
✓A monthly report of impressions and clicks from our own analytics, sent as a PDF
✓Rate protection: renew at your original rate for one further term
On annual terms we also write and publish four posts on X across the term, clearly marked as sponsored, and Morning Digest newsletter placement is included once that list launches.
ADD-ONS
Sponsored article, labelledON REQUEST
Morning Digest newsletter placementON LAUNCH
Multi-category packagesDISCOUNTED
FOUNDING SPONSOR
A discounted first term for the first sponsor in each category
In exchange for a short testimonial we can publish. Your rate is then locked for two further terms, so it holds as our rates rise. Ask us about it when you enquire.
WHY THERE IS NO PRICE HERE
Categories differ enormously in buyer intent and section size, and a single figure would misprice most of them. We quote per category and per term, and we will point you at a cheaper section if it suits your product better. Ask for a rate →
WHAT YOU ARE BUYING
Not impressions on a rotating banner. A named position on a maintained, structured, editorially independent reference site.
180+
Published pages — reviews, comparisons, guides, glossary and news
100
Glossary terms, each with DefinedTerm structured data
7
Named journalists with published beats and author pages
0
Banner ads, pop-ups or programmatic units, now or ever
Every article carries original data visualisation rather than stock imagery, every review is scored against a published methodology, and we run a corrections policy and a code of ethics. We report verified analytics to sponsors monthly from our own instrumentation; we do not publish traffic estimates, and we would encourage you to distrust any publisher who does.
TERMS OF BUSINESS
Payment
Bitcoin on-chain or over Lightning is preferred and invoiced in USD at the spot rate on the invoice date. Bank transfer is available on request. Annual terms may be paid in full or in two instalments.
Booking
Categories are reserved on receipt of the first payment, first come first served. We hold a verbal reservation for five business days.
Creative
You supply a logo, one line of positioning, up to four proof points and a destination URL. We build the placement in the site’s own design language — sponsors do not supply banner artwork.
Cancellation
Either side may end a term with 30 days’ notice; we refund unused whole months pro rata. We will also end a placement, with a refund, if a sponsor asks us to change editorial.
RESERVE A CATEGORY
Name the category and the term. We will send a rate and an invoice, not a deck.
No forms, no discovery call, no sales sequence. If a category is a poor fit for your product we will tell you and suggest a better one, including a cheaper one.
[email protected]
WE REPLY WITHIN TWO BUSINESS DAYS